Branding / Strategy / Design / Leadership
I believe in human connections and authentic branding that resonates. For nearly two decades I have led world class brands and creative teams in the founder-led space to scale organizations, drive growth and create meaningful relationships between people and products.
The Hair Lab by Strands
The challenge: Explore new territory for the saturated space of customized hair care and scale from initial launch to a well established brand in the industry.
DevaCurl Rebrand
The challenge: Modernize the industry leader for curly hair and culture
Cook
The challenge: transform an expansive brand vision into a concise and intuitive brand narrative
Friends W/Benefits
The challenge: create a brand from the ground up that is designed to work WITH your favorite skincare products
The Body Lab
The Challenge: Create a customized fragrance brand from the ground up in under a year including product development, site creation and a full brand experience in retail and online